Huikkola, Tuomas; Kohtamäki, Marko; Rabetino, Rodrigo; … - In: Journal of Service Management 33 (2021) 1, pp. 121-142
Purpose: The present study intends to foster understanding of how a traditional manufacturer can utilize the “simple rules” approach of managerial heuristics to facilitate its smart solution development (SSD) process. Design/methodology/approach: The study uses an in-depth single case...