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The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: The journal of media economics 23 (2010) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
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Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee - In: The marketing review 12 (2012) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
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The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen; Huang, Yu-an; Brodowsky, Glen; Kim, Hyun Jeong - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy; Leischnig, Alexander; Enke, Margit - In: Current insights and future trends : [extended versions …, (pp. 261-272). 2012
Persistent link: https://www.econbiz.de/10009748094
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PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina; Geuens, Maggie - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher; Muzellec, Laurent; Schade, Michael; … - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
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Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle - 2013
Persistent link: https://www.econbiz.de/10009787207