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Werbung in Fachmedien
Pepels, Werner - In: B2B-Handbuch Operations Management : Industriegüter …, (pp. 183-201). 2009
Persistent link: https://www.econbiz.de/10003822709
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Advertising fragmentation : the beginning of a new paradigm?
Pérez-Latre, Francisco J. - In: The advertising handbook, (pp. 34-45). 2009
Persistent link: https://www.econbiz.de/10003851900
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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Hybride Medienkonzepte für das interne Marketing
Reiß, Michael; Steffens, Dirk - In: Weltwirtschaft 2010 : Trends und Strategien, (pp. 85-102). 2009
Persistent link: https://www.econbiz.de/10003871811