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The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
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Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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Wirkungsleistung von Medienmarken aus Sicht der Neurowissenschaften : Anwendungsfelder und erste Erkenntnisse
Pusler, Michael - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 251-265). 2010
Persistent link: https://www.econbiz.de/10003992382
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia; Sander, Matthias - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 265-291). 2011
Persistent link: https://www.econbiz.de/10008738193
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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen : eine ökonomische Analyse
Flasche, Elisa - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008773476
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Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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Does synergy work? : an examination of cross-promotion effect
Tang, Tang; Newton, Gregory D.; Wang, Xiaopeng - In: JMM : the international journal on media management 9 (2007) 4, pp. 127-134
Persistent link: https://www.econbiz.de/10003606957