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Global marketing
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Consumer behaviour
78
Konsumentenverhalten
78
Marketing
61
Marketing theory
54
Marketingtheorie
54
Marketing management
48
Marketingmanagement
48
Theorie
42
Theory
42
Marktforschung
41
Beziehungsmarketing
32
Relationship marketing
32
Vereinigte Staaten
24
Internationales Marketing
20
Verbraucher
20
International marketing
19
Market research
17
Multinationales Unternehmen
17
Transnational corporation
14
USA
14
Lieferantenmanagement
13
Supplier relationship management
13
United States
13
Welt
13
World
13
Werbung
12
Emerging economies
11
Innovation
11
Schwellenländer
11
Strategisches Management
11
Electronic Commerce
10
Globalisierung
10
Globalization
10
Management
10
Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
Scientific method
10
Strategic management
10
Wissenschaftliche Methode
10
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Undetermined
78
Free
11
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Article
306
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272
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2
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Collection of articles of several authors
96
Sammelwerk
96
Collection of articles written by one author
90
Sammlung
90
Article in journal
74
Aufsatz in Zeitschrift
74
Aufsatz im Buch
27
Book section
27
Festschrift
23
Reprint
20
Aufsatzsammlung
15
Mehrbändiges Werk
8
Multi-volume publication
8
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Konferenzschrift
4
Non-commercial literature
4
Bibliografie enthalten
2
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2
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2
Dissertation u.a. Prüfungsschriften
2
Fallstudie
2
Monografische Reihe
2
Article
1
Bibliographie
1
Biografie
1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
375
Undetermined
203
German
4
Author
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Sheth, Jagdish N.
386
Wind, Yoram
131
Green, Paul E.
28
Parvatiyar, Atul
24
Mahajan, Vijay
23
Malhotra, Naresh K.
23
Sharma, Arun
23
Wind, Jerry
22
Jain, Arun K.
19
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Sheth, Jagdish
16
Krishnan, Balaji C.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Jain, Arun Kumar
10
Solomon, Michael R.
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Pinson, Christian
9
Uslay, Can
9
Douglas, Susan P.
8
Rao, Vithala R.
8
Bettman, James R.
7
Singal, Ajay Kumar
7
Varadarajan, Rajan
7
Wind, Yoram Jerry
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Krieger, Abba M.
6
Sharp, Byron
6
Sinha, Mona
6
Gunther, Robert E.
5
Iyer, Gopalkrishnan R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
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American Marketing Association
2
Marketing Science Institute
2
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Université Paris-Dauphine (Paris IX)
1
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
17
Journal of marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Journal of Business Research
11
Journal of advertising research
9
Journal of marketing theory and practice
9
Journal of marketing research : JMR
8
Global business perspectives series
7
Legends in strategic marketing
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
European journal of marketing : EJM
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Management Science
4
Marketing Science
4
California management review
3
Consumer and industrial buying behavior
3
European Journal of Marketing
3
Journal of Consumer Research
3
Legends in marketing series
3
Marketing management and strategy : a reader
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
Research and the development of pedagogical materials : working papers
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Behavioral models for market analysis : foundations for marketing action
2
Business horizons
2
Consumer behavior : contemporary research in action
2
Fundamentals of marketing research ; Vol. 6
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
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Source
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ECONIS (ZBW)
414
OLC EcoSci
73
USB Cologne (EcoSocSci)
50
RePEc
35
Other ZBW resources
7
BASE
2
EconStor
1
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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3
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
4
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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7
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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8
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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9
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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10
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
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