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Market segmentation
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Strategisches Management
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3,728
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3,604
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3,534
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3,424
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3,278
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3,020
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3,001
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2,971
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2,863
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2,782
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2,746
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2,736
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2,651
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2,585
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2,571
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2,527
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2,507
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2,160
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2,103
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2,045
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2,043
Erfolgsfaktor
1,843
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1,777
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1,753
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Kotler, Philip
142
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134
Homburg, Christian
112
Meffert, Heribert
98
Pepels, Werner
87
Hitt, Michael A.
83
Rugman, Alan M.
71
Tomczak, Torsten
66
Hinterhuber, Hans H.
59
Verbeke, Alain
59
Foss, Nicolai J.
58
Müller-Stewens, Günter
58
Buckley, Peter J.
54
Sheth, Jagdish N.
54
Vrontis, Demetris
54
Burmann, Christoph
53
Keller, Kevin Lane
52
Kirchgeorg, Manfred
52
Kraus, Sascha
52
Teece, David J.
52
Whittington, Richard
52
Wiedmann, Klaus-Peter
51
Esch, Franz-Rudolf
49
Simon, Hermann
49
Henry, Craig
47
Becker, Wolfgang
46
Johnson, Gerry
46
Kühn, Richard
46
Bauer, Hans H.
45
Fritz, Wolfgang
44
Keuper, Frank
44
Grünig, Rudolf
43
Jarzabkowski, Paula
43
Mintzberg, Henry
43
Backhaus, Klaus
42
Horváth, Péter
42
Aaker, David A.
41
McDonald, Malcolm
41
Hunger, J. David
40
Kumar, V.
40
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Bangladesch / Parisaṅkhyāna Byuro
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Edward Elgar Publishing
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IGI Global
83
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70
American Marketing Association
61
Verlag Dr. Kovač
50
Springer-Verlag GmbH
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Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
39
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
OECD
34
Harvard Graduate School of Business Administration
33
De Gruyter Oldenbourg
32
Indien / Registrar General
31
Information Resources Management Association
29
Verlag Franz Vahlen
29
Devlet İstatistik Enstitüsü
28
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
28
Campus Verlag
24
Springer International Publishing
21
Wiley-VCH
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W. Kohlhammer GmbH
19
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18
UVK Verlagsgesellschaft mbH
18
Harvard Business Review Press
17
NetLibrary, Inc
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Nomos Verlagsgesellschaft
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Uni-Taschenbücher GmbH
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Fördergesellschaft Marketing an der Universität Augsburg
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Helmut-Schmidt-Universität
16
Eric Cuvillier <Firma>
15
Erich-Schmidt-Verlag
15
European Society for Opinion and Marketing Research
15
International Monetary Fund (IMF)
15
Walter de Gruyter GmbH & Co. KG
15
AMACOM
14
Manchester Business School
14
RWTH Aachen
14
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1,037
Journal of business research : JBR
623
Springer eBook Collection
372
Industrial marketing management : the international journal for industrial and high-tech firms
369
Europäische Hochschulschriften / 5
291
Strategic management journal
267
Gabler Edition Wissenschaft
246
Journal of strategic marketing
228
Technological forecasting & social change : an international journal
204
Harvard business review : HBR
193
Long range planning : LRP ; international journal of strategic management
189
Harvard-Business-Manager : das Wissen der Besten
177
The journal of economic methodology
171
European Journal of Marketing
157
Springer eBook Collection / Business and Economics
154
NBER working paper series
152
Working paper / National Bureau of Economic Research, Inc.
152
Journal of business strategy
151
The journal of business & industrial marketing
148
European journal of marketing : EJM
147
Lehrbuch
146
Business horizons
144
Management decision : MD
144
Journal of marketing management : MM
140
Business strategy and the environment
137
Journal of the Academy of Marketing Science
136
Strategic Direction
131
Journal of business ethics : JOBE
130
Marketing Intelligence & Planning
127
Journal of strategy and management
126
Management science : journal of the Institute for Operations Research and the Management Sciences
123
Strategy & leadership : a publication of Strategic Leadership Forum
121
NBER Working Paper
120
Edward Elgar E-Book Archive
119
Journal of retailing and consumer services
117
Premier reference source
117
International journal of production economics
112
Journal of marketing
111
Research
111
Journal of marketing communications
110
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ECONIS (ZBW)
64,055
USB Cologne (EcoSocSci)
5,549
Other ZBW resources
1,666
RePEc
916
EconStor
409
USB Cologne (business full texts)
222
BASE
110
OLC EcoSci
71
ArchiDok
7
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Showing
1
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10
of
73,005
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date (oldest first)
1
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
-
2009
Persistent link: https://www.econbiz.de/10003916618
Saved in:
2
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
4
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
5
Linkin market orientation to strategy through segmentation complexity
Zolfagharian, Mohammad Ali
;
Cortes, Angelica
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 79-91
Persistent link: https://www.econbiz.de/10008806743
Saved in:
6
Service quality, size, and performance of audit firms : consideration of market segments and business strategies
Yang, Yi-Fang
;
Yang, Lee-Wen
;
Lee, Min-Ning
- In:
The international journal of business and finance …
9
(
2015
)
4
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011285362
Saved in:
7
Platform leveraging strategies and market segmentation
Marion, Tucker J.
;
Simpson, Timothy W.
- In:
Product platform and product family design : methods …
,
(pp. 73-90)
.
2006
Persistent link: https://www.econbiz.de/10003262869
Saved in:
8
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
9
Strategisches Nischenmanagement : Entstehung und Bearbeitung von Marktnischen
Danner, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001706399
Saved in:
10
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
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