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The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.; Wittink, Dick R. - 2007
Persistent link: https://www.econbiz.de/10003541608
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009306647
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Quantifying under- and overreporting in surveys through a dual-questioning-technique design
Jong, Martijn G. de; Fox, Jean-Paul; Steenkamp, … - In: Journal of marketing research : JMR 52 (2015) 6, pp. 737-753
Persistent link: https://www.econbiz.de/10011421677
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Brand breakout : how emerging market brands will go global
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2013
Persistent link: https://www.econbiz.de/10009753378
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 748-769
Persistent link: https://www.econbiz.de/10009731233