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Faustino, Horácio Crespo Pedrosa; Kaizeler, Maria João; … - 2009

Persistent link: https://www.econbiz.de/10011571827

QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection

De Villiers, Rouxelle - In: Australasian marketing journal 25 (2017) 3, pp. 225-250

Persistent link: https://www.econbiz.de/10011792005

On Southbound Ease and Northbound Fees : Literal Consequences of the Metaphoric Link between Vertical Position and Cardinal Direction

Nelson, Leif D. - 2012

Consumers are influenced by the metaphoric relationship between cardinal direction and vertical position (i.e., quot;north is upquot;). People think it will take longer to travel north than south (Study 1), that it will cost more to ship to a northern than to a southern location (Studies 2 and...

Persistent link: https://www.econbiz.de/10012713113

Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial

Sajad Rezaei - In: Journal of retailing and consumer services 61 (2021), pp. 1-4

Persistent link: https://www.econbiz.de/10012581850

Unravelling the intellectual discourse of implicit consumer cognition : a bibliometric review

Wörfel, Philipp - In: Journal of retailing and consumer services 61 (2021), pp. 1-18

Persistent link: https://www.econbiz.de/10012581851

Capturing implicit texture-flavour associations to predict consumers' new product preferences

Cuny, Caroline; Petit, Cécile; Allain, Gaël - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581854

A thematic exploration of social media analytics in marketing research and an agenda for future inquiry

Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491

Persistent link: https://www.econbiz.de/10012588440

Marketing Scales Handbook : Volume 10 : Multi-Item Measures for Consumer Insight Research

Bruner, Gordon C. - 2019 - (LIbrary version)

in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information …

Persistent link: https://www.econbiz.de/10012685973

Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

Zwerina, Klaus - 1992 - 1st ed.

Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs … and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright …

Persistent link: https://www.econbiz.de/10012686056

Truth and lies : the impact of modality on customer feedback

Ringler, Christine - In: Journal of business research : JBR 133 (2021), pp. 376-387

Persistent link: https://www.econbiz.de/10012590247