Die Komplexität und Kontroversen über Verbraucherwahrnehmung und Bewertung gesundheitsfördernder Eigenschaften von Lebensmitteln motivierten diese Dissertation. Die Kontroversen umfassen die nicht eindeutige Verbindung zwischen Einkommensniveau und der Nachfrage nach funktionellen...

Consumer choices are increasingly mediated by algorithms, which use data on those past choices to infer consumer preferences and then curate future choice sets. Behavioral economics suggests one reason these algorithms so often fail: choices can systematically deviate from preferences. For...

"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to...