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124
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111
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82
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76
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71
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70
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69
Proff, Heike
69
Verhoef, Peter C.
61
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56
Hollebeek, Linda D.
56
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54
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52
Stauss, Bernd
47
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45
Thaichon, Park
45
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45
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43
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42
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42
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41
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41
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41
Van Biesebroeck, Johannes
41
Gil Saura, Irene
40
Smith, Alan D.
40
Grewal, Dhruv
39
Ruyter, Ko de
39
Vrontis, Demetris
38
Füller, Johann
37
Grönroos, Christian
37
Hennig-Thurau, Thorsten
37
Kreutzer, Ralf T.
37
Krzywdzinski, Martin
37
Kuchler, Theresa
37
Stroebel, Johannes
37
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9
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9
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9
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288
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Tourism management : research, policies, practice
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The service industries journal
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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International journal of internet marketing and advertising : IJIMA
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Journal of travel and tourism marketing
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Psychology & marketing
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Springer eBook Collection
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International journal of production research
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NBER working paper series
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Information systems research : ISR
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International journal of contemporary hospitality management
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International journal of electronic customer relationship management : IJECRM
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Cogent business & management
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Gabler Edition Wissenschaft
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of production economics
155
The journal of brand management : an international journal
154
Journal of hospitality marketing & management
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Business horizons
148
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
Journal of marketing management : MM
147
IZA Discussion Papers
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International journal of business information systems : IJBIS
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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RePEc
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EconStor
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BASE
103
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1
Introducing Digital Media to Automotive Industry : The Role of Corporate Blogging and Economic Context in Full-Funnel Digital Marketing (Presentation Slides)
Cowley-Cunningham, Michelle B.
-
2019
Persistent link: https://www.econbiz.de/10012900188
Saved in:
2
How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert
(
contributor
);
Brenner, Walter
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010340918
Saved in:
3
Networking for greater industrial productivity
Rußwurm, Siegfried
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 233-243)
.
2014
Persistent link: https://www.econbiz.de/10010341214
Saved in:
4
"We create chemistry" : the strategic development of customer interaction at BASF
Heinz, Michael
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 219-230)
.
2014
Persistent link: https://www.econbiz.de/10010341221
Saved in:
5
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
6
Kundenmanagement in der digitalen Welt
Jacob, Michael
-
2018
Persistent link: https://www.econbiz.de/10011761932
Saved in:
7
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
8
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
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