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Lopperi, Kira; Sengupta, Sanjit - In: Information systems and e-business management : ISeB 2 (2004) 4, pp. 293-307

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Castaldi, Richard; Silverman, Murray; Sengupta, Sanjit - In: Managing economic liberalisation in South Asia : …, (pp. 522-528). 1998

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Sengupta, Sanjit; Bucklin, Louis P. - 1994

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Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley F. - 2010 - 3. ed., internat. ed.

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Wang, Hui-Ming Deanna; Sengupta, Sanjit - In: Journal of business research : JBR 69 (2016) 12, pp. 5561-5568

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Bhat, Subodh; Bevans, Michael; Sengupta, Sanjit - In: Advertising, promotion, and new media, (pp. 68-99). 2015

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Sengupta, Sanjit - 1990

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Bucklin, Louis P.; Sengupta, Sanjit - In: Journal of marketing 57 (1993) 2, pp. 32-46

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