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Sales failure : a review and future research directions
McGowan, Phillip - In: International journal of logistics : research and … 24 (2021) 1, pp. 23-50
Persistent link: https://www.econbiz.de/10012424778
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The effectiveness of key account management practices
Davies, Iain A.; Ryals, Lynette J. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
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Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
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Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform
Ahmmed, Kawsar; Nor Azila Mohd Noor - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 57-65
Persistent link: https://www.econbiz.de/10011963899
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Switching behaviour model in the Jordanian internet sector : an integration of the TPB and customer loyalty
Al Naimi, Husam; Al Khasawneh, Mohammad Hamdi - In: International journal of electronic marketing and … 8 (2017) 3, pp. 185-211
Persistent link: https://www.econbiz.de/10011849090
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The influence of push-pull-mooring effects on e-wallet customer switching in Generation Z in DKI Jakarta
Yunita, Eka; Munandar, Jono Mintarto - In: The South East Asian journal of management 17 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014261276
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Kundenpriorisierung : Wegweiser für ein wertorientiertes Kundenbeziehungsmanagement
Homburg, Christian; Droll, Mathias - 2008
Persistent link: https://www.econbiz.de/10003714104
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So verkaufen Sie Investitionsgüter : von der Commodity bis zum Anlagenbau ; wie Sie im harten Wettbewerb neue Kunden gewinnen
Oberstebrink, Tim - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003731504
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Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003316519