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Communicative skills that support value creation : a study of B2B interactions between customers and customer service representatives
Salomonson, Nicklas; Åberg, Annika; Allwood, Jens - In: Industrial marketing management : the international … 41 (2012) 1, pp. 145-155
Persistent link: https://www.econbiz.de/10009513202
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The mediating role of key supplier relationship management practices on supply chain orientation : the organizational buying effectiveness link
Miocevic, Dario; Crnjak-Karanović, Biljana - In: Industrial marketing management : the international … 41 (2012) 1, pp. 115-124
Persistent link: https://www.econbiz.de/10009513209
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Determining the maximum hourly demand of natural gas for large suppliers
Deschkan, Peter - In: Zeitschrift für Energiewirtschaft : ZfE 35 (2011) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10008937018
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Kundenpriorisierung in der Marktbearbeitung : Gestaltung, Erfolgsauswirkungen und Implementierung
Droll, Mathias - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003656790
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Global account management : the new frontier in relationship marketing
Yip, George S.; Madsen, Tammy L. - 2008
Persistent link: https://www.econbiz.de/10003657204
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui; Gao, Tao - In: Journal of international marketing 24 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Pulles, Niels J.; Schiele, Holger; Veldman, Jasper; … - In: Industrial marketing management : the international … 54 (2016), pp. 129-140
Persistent link: https://www.econbiz.de/10011478745
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Customer relationship management in a digitally connected world
Probst, Florian - 2015
Persistent link: https://www.econbiz.de/10011406817
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev; Senn, Christoph - In: Journal of business strategy 36 (2015) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10011407014