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Strategie und Management
Kausch, Thorsten (ed.); Pirck, Peter (ed.);  … - 2013
Stadtmarketing, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das …
Persistent link: https://www.econbiz.de/10011637889
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Perception research on developing brand identity for small cities
Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
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Attractiveness analysis of European tourist cities
Valls, Josep F.; Sureda, Joan; Valls-Tuñon, Gerard - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 178-194
Persistent link: https://www.econbiz.de/10010361798
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The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan; Ögel, İlkin Yaran - In: Contemporary issues in business economics and finance, (pp. 105-121). 2020
Persistent link: https://www.econbiz.de/10012313159
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Journal of brand management - year end review 2016
Powell, Shaun M. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
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The necessities and consequences of city branding and emphasizing the economy of urban tourism
Mohammadifar, Yousef; Rousta, Ahmad; Gharehche, Manizhe; … - In: Journal of urban economics and management : a quarterly … 6 (2018) 21, pp. 55-69
Persistent link: https://www.econbiz.de/10011815471
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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Strategic management of the Malaga brand through open innovation : tourists and residents' perception
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17
Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...
Persistent link: https://www.econbiz.de/10012801981