Fink, Lucija - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 430-440
example of Slovenj Gradec brand. The empirical part consists of two approaches to the town's brand recognisability. First, an … (noticeable profile) of the town of Slovenj Gradec, the core of the town's brand (focus), the criteria of urbanism that influence … the perception of the town. …