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example of Slovenj Gradec brand. The empirical part consists of two approaches to the town's brand recognisability. First, an … (noticeable profile) of the town of Slovenj Gradec, the core of the town's brand (focus), the criteria of urbanism that influence … the perception of the town. …
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The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
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