the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … correlation between customer orientation and brand loyalty. However, this connection is critical when the two mediating variables … of brand risk and brand commitment are accounted for. Another important finding relates to the values and differences …

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …