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Understanding seniors in the context of an aging European population as a modifier for further brand management : case of the Czech Republic
Olšanová, Květa - In: Central European business review : CEBR 1 (2012) 3, pp. 37-45
Persistent link: https://www.econbiz.de/10010343803
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Food demand in Russia : heterogeneous consumer segments over time
Staudigel, Matthias; Garvert, Rebecca - In: Journal of agricultural economics 66 (2015) 3, pp. 615-639
Persistent link: https://www.econbiz.de/10011416116
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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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A consumer segmentation of nutrition information use and its relation to food consumption behaviour
Visschers, Vivianne H. M.; Hartmann, Christina; … - In: Food policy : economics planning and politics of food … 42 (2013), pp. 71-80
Persistent link: https://www.econbiz.de/10010202867
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Segmenting online consumers using K-means cluster analysis
Jain, Neha; Ahuja, Vandana - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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Consumer product perceptions and salmon consumption frequency : the role of heterogeneity based on food lifestyle segments
Onozaka, Yuko; Hansen, Håvard; Sørvig, Arne - In: Marine resource economics 29 (2014) 4, pp. 351-374
Persistent link: https://www.econbiz.de/10010476348
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Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
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Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
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"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
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Understanding local food consumers : theory of planned behavior and segmentation approach
Kumar, Archana; Smith, Sylvia - In: Journal of food products marketing 24 (2018) 2, pp. 196-215
Persistent link: https://www.econbiz.de/10011880242