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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective
Retamosa, Marta; Millán, Ángel; Moital, Miguel - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10012296146
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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
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Brand personality toward customer purchase intention : the intermediate role of electronic word-of-mouth and brand equity
Vahdati, Hojjat; Mousavi Nejad, Seyed Hadi - In: Asian Academy of Management journal : AAMJ 21 (2016) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10011665283
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The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min; Huang, Hsin-Yi; Weng, Yi-Chin; Chen, … - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 155-176
Persistent link: https://www.econbiz.de/10011669622
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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Co-creating service recovery after service failure : the role of brand equity
Hazée, Simon; Van Vaerenbergh, Yves; Armirotto, Vincent - In: Journal of business research : JBR 74 (2017), pp. 101-109
Persistent link: https://www.econbiz.de/10011675409
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068