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The effect of adaptation and trust on positional advantage of companies in B2B relationships : the moderating role of relationship value
Iršič, Matjaž - In: Economic research 30 (2017) 1,1, pp. 76-90
Persistent link: https://www.econbiz.de/10012222202
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The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.; Abrahamsen, Morten H. - In: European journal of marketing 58 (2024) 4, pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
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Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria; Moliner-Velázquez, Beatriz; Gil … - In: Tourism economics : the business and finance of tourism … 23 (2017) 2, pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi; Rivière, Arnaud - In: Marketing theory 15 (2015) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
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Antecedents to value diminution : a dyadic perspective
Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul; Brennan, Louis - In: Journal of service research 22 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
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The value co-creation through joint failure recovery : B2B settings
Bakhsh, N. Nik; Riivits-Arkonsuo, I. - In: Journal of creating value 8 (2022) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10014580993
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Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina; Heikka, Eija-Liisa; Nätti, Satu - In: The journal of business & industrial marketing 38 (2023) 13, pp. 63-73
Persistent link: https://www.econbiz.de/10014472654