The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …

perspectives namely customer brand identification, brand satisfaction, brand commitment and brand loyalty. The data was collected … factors that could build up a strong brand relationships and loyal customer base. Over the recent decade, practitioners have … engaged in making and maintaining future connections with customers and regard brand loyalty as their main goal in developing …

Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand …Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market … Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the …

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …