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Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters

Ahmad, Fayez; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 6, pp. 849-862

Persistent link: https://www.econbiz.de/10014315453

Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women

Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216

Persistent link: https://www.econbiz.de/10014318190

Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands

Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: EuroMed journal of business 17 (2022) 4, pp. 634-651

Persistent link: https://www.econbiz.de/10014325599

Brand authenticity building effect of brand experience and downstream effects

Murshed, Feisal; Dwivedi, Abhishek; Nayeem, Tahmid - In: The journal of product & brand management 32 (2023) 7, pp. 1032-1045

Persistent link: https://www.econbiz.de/10014334394

Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

Pabla, Harleen; Soch, Harmeen - In: Journal of air transport management 107 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014322930

When does customization improve brand attitude?

Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie - In: The journal of product & brand management 32 (2023) 8, pp. 1233-1247

Persistent link: https://www.econbiz.de/10014485563

Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions

Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627

Persistent link: https://www.econbiz.de/10014467622

The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction

Ali, Basant Hassan; Elaref, Nadia; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 875-903

Persistent link: https://www.econbiz.de/10014437261

An expeditin of brand identification to evangelism with mediating effect of love and loyalty

Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84

The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …

Persistent link: https://www.econbiz.de/10014439350

Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley

Khadka, Binita - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 35-50

Persistent link: https://www.econbiz.de/10014441953