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Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10012622905

Seeking attention : an eye tracking study of in-store merchandise displays

Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574

Persistent link: https://www.econbiz.de/10011388065

Sources of retailer personality : private brand perceptions

Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125

Persistent link: https://www.econbiz.de/10011434111

Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111

Persistent link: https://www.econbiz.de/10011808556

Assessing brand vulnerability across product assortments

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Persistent link: https://www.econbiz.de/10009621236

Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view

Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011965788

Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics

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Persistent link: https://www.econbiz.de/10011505030

Intra-brand image confusion : effects of assortment width on brand image perception

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Contribution of Assortment and Price to Building of Retail Brand Equity – Comparative Study on Selected Retail Formats

Dabija, Dan-Cristian - 2012

Devising an effective means of measuring retail brand equity has become an intense preoccupation of, and a real … contribution to building retail brand equity (image) and some variables have been proposed so as to properly quantify these aspects … (brand equity/image). Drawing on similar empirical studies, the present paper highlights the contribution of assortment and …

Persistent link: https://www.econbiz.de/10014164975

The effects of multi-channel assortment integration on customer confusion

Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449

Persistent link: https://www.econbiz.de/10011853896