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Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017
Persistent link: https://www.econbiz.de/10012498307
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009313767
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin; Chang, Aihwa; Han, Tzu-shian; … - In: Journal of general management 39 (2013) 1, pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943