Wanwisa Paisri; Chutima Ruanguttamanun; Narissara … - In: Cogent business & management 9 (2022) 1, pp. 1-23
This study examines the effects of customer experience on electronic word of mouth (eWOM) and revisit intention and investigates whether commitment mediates the relationship between customer experience, eWOM, and revisit intention in the tourism context. A survey method by using a...