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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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Measuring brand image using a cognitive approach : representing brands as a network in the Turkish airline industry
Dirsehan, Taşkın; Kurtuluş, Sema - In: Journal of air transport management 67 (2018), pp. 85-93
Persistent link: https://www.econbiz.de/10011807148
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon; Back, Ki-Joon - In: The service industries journal 40 (2020) 3/4, pp. 226-242
Persistent link: https://www.econbiz.de/10012208488