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Marketing
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Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
Brand names
1
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Undetermined
15
Free
1
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Article
54
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49
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Lehrbuch
20
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19
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10
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10
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7
Glossary included
7
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4
Bibliography included
4
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3
Case study
3
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3
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2
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2
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2
review-article
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Language
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English
61
Undetermined
41
Hungarian
1
Author
All
Kerin, Roger A.
80
Rudelius, William
34
Hartley, Steven W.
32
Peterson, Robert A.
21
Harvey, Michael G.
5
Sethuraman, Raj
5
Berkowitz, Eric N.
4
Dubinsky, Alan J.
4
Gobeli, David H.
4
Howard, Daniel J.
4
Cron, William L.
3
Mahajan, Vijay
3
Bakula, William J.
2
Kish, Paulette
2
Muller, Eitan
2
Patti, Charles H.
2
Przybylowski, Krzysztof
2
Riskey, Dwight R.
2
Ross, Ivan
2
Varaiya, Nikhil
2
Wood, Glenn L.
2
Bacon, Donald R.
1
Brown, Stephen W.
1
Cardozo, Richard N.
1
Cross, James
1
Czepiel, John A.
1
Erickson, W. Bruce
1
Erickson, Walter Bruce
1
Gengler, Charles
1
Hoel, Robert F.
1
Howard, Daniel
1
Ingram, Thomas N.
1
Kalyanaram, Gurumurthy
1
Karakaya, Fahri
1
Kennedy, Susan L.
1
Macinnis, Deborah J.
1
Mcalister, Leigh
1
Nelson, J. Russell
1
O'Regan, Rob
1
Paul, Pallab
1
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American Marketing Association
1
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Journal of marketing
5
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Business Horizons
3
Business horizons
3
McGraw-Hill/Irwin series in marketing
3
California management review
2
Journal of retailing
2
Advances in business marketing : a research annual
1
Always learning
1
Brand management ; Vol. 1
1
European Journal of Marketing
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of education for business
1
Journal of leisure research
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
Patronage behavior and retail management
1
Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
1
Psychology & marketing
1
Review of marketing : 1981
1
Strategic management journal
1
The Irwin/McGraw-Hill series in marketing
1
The Journal of Business
1
The journal of business : B
1
The journal of product & brand management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
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Source
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
21
OLC EcoSci
11
RePEc
9
Other ZBW resources
4
BASE
1
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51
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
52
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
53
Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.
;
Kerin, Roger A.
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
Saved in:
54
Household income data reports in mail surveys
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Journal of business research : JBR
8
(
1980
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10003600158
Saved in:
55
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
Saved in:
56
The relationship between growth, profitability, and firm value
Varaiya, Nikhil
;
Kerin, Roger A.
;
Weeks, David
- In:
Strategic management journal
8
(
1987
)
5
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003600171
Saved in:
57
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
58
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
59
Competitor analysis
Czepiel, John A.
;
Kerin, Roger A.
- In:
Handbook of marketing strategy
,
(pp. 41-57)
.
2012
Persistent link: https://www.econbiz.de/10009530871
Saved in:
60
A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
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