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Advances in marketing management support systems
Wierenga, Berend; Bruggen, Gerrit H. van; Althuizen, … - In: Handbook of marketing decision models, (pp. 561-592). 2008
Persistent link: https://www.econbiz.de/10003755300
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Institutional forecasting : the performance of thin virtual stock markets
Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - 2006
Persistent link: https://www.econbiz.de/10003337407
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The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van; Smidts, Ale; Wierenga, Berend - 2009
Persistent link: https://www.econbiz.de/10003794177
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Marketing management support systems and their implications for marketing research
Bruggen, Gerrit H. van; Wierenga, Berend - In: The handbook of marketing research : uses, misuses, and …, (pp. 646-668). 2006
Persistent link: https://www.econbiz.de/10003420693
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How incorporating feedback mechanisms in a DSS affects DSS evaluations
Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - In: Information systems research : ISR 20 (2009) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10003938732
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Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems
Bruggen, Gerrit H. van; Wierenga, Berend - 2010
Persistent link: https://www.econbiz.de/10008651948
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Managing marketing channel multiplicity
Bruggen, Gerrit H. van; Antia, Kersi D.; Jap, Sandy D.; … - In: Journal of service research : JSR 13 (2010) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
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Prediction markets as institutional forecasting support systems
Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 404-416
Persistent link: https://www.econbiz.de/10008655661
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Virtual communities : a marketing perspective
Valck, Kristine de; Bruggen, Gerrit H. van; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
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When are CRM systems successful? : The perspective of the user and of the organization
Bruggen, Gerrit H. van (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003088757