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The impact of sharing mechanism design on content sharing in online social networks

Heimbach, Irina; Hinz, Oliver - In: Information systems research : ISR 29 (2018) 3, pp. 592-611

Persistent link: https://www.econbiz.de/10011929231

Marketing strategy selection of referral reward under social network : RRWS, RRMS, or dual strategy?

Gao, Mei; Zhao, Meng; Qin, Jinlei - In: International transactions in operational research : a … 29 (2022) 3, pp. 1970-2001

Persistent link: https://www.econbiz.de/10012795938

The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework

Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14

The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This distinction can help marketers and social media...

Persistent link: https://www.econbiz.de/10012114162

The effect of engagement in online social network on susceptibility to influence

Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223

Persistent link: https://www.econbiz.de/10011912170

Social-cultural-psychological perspectives on future word-of-mouth research

Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10011891432

How do viral videos on social media affect purchase intention?

Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; … - In: International journal of business competition and … 8 (2023) 3, pp. 202-222

Persistent link: https://www.econbiz.de/10015064269

Networked public : social media and social change in contemporary China

Wei, He - 2017

Persistent link: https://www.econbiz.de/10011646301

A note on maximizing the spread of influence in social networks

Even-Dar, Eyal; Shapira, Asaf - In: Internet and network economics : third international …, (pp. 281-286). 2007

Persistent link: https://www.econbiz.de/10003648811

Competitive influence maximization in social networks

Bharathi, Shishir; Kempe, David; Salek, Mahyar - In: Internet and network economics : third international …, (pp. 306-311). 2007

Persistent link: https://www.econbiz.de/10003648840

The effect of negative word-of-mouth in social networks

Bonfrer, Andre - In: The connected customer : the changing nature of …, (pp. 307-336). 2010

Persistent link: https://www.econbiz.de/10003951900