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Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina; Honka, Elisabeth; Xie, Ying - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
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Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Hung, Shin-Yuan; Yu, Annie Pei-I; Chiu, Yi-Chieh - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011809813
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Learning from online social ties
Zhang, Yuchi; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
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Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew; Joseph, Kenneth; Carley, Kathleen M. - In: Computational and mathematical organization theory 24 (2018) 2, pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
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The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui; Liu, Raymond R. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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New social consumer? : determining factors of Facebook commerce
Liébana-Cabanillas, Francisco; Corral-Hermoso, José … - In: Journal of decision systems 27 (2018) 4, pp. 213-237
Persistent link: https://www.econbiz.de/10012164223
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021
Persistent link: https://www.econbiz.de/10012491070