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Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs

Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 504-523

Persistent link: https://www.econbiz.de/10012623292

Examining the relationship for sport motives, relationship quality, and sport consumption intention

Paek, Bomin; Morse, Alan; Hutchinson, Susan; Lim, … - In: Sport management review 24 (2021) 2, pp. 322-344

Persistent link: https://www.econbiz.de/10012628939

Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise

Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94

Persistent link: https://www.econbiz.de/10012630734

The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibili...

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996

Motivations of active sport consumption among the Hungarian population

Németh, Péter; Hegedüs, Réka; Csóka, László; … - 2020

Persistent link: https://www.econbiz.de/10012601638

Understanding the lack of diversity in sport consumer behavior research

Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276

Persistent link: https://www.econbiz.de/10013255815

Does being a sport fan provide meaning in life?

Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10013255838

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels

Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357

Persistent link: https://www.econbiz.de/10013271112

Building a brand portfolio : the case of English Football League (EFL) clubs

Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 463-481

Persistent link: https://www.econbiz.de/10013271129