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Opportunity or obstacle? : a preliminary study of professional sport organisations in the age of social media
O'Shea, Michelle; Alonso, Abel Duarte - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 196-212
Persistent link: https://www.econbiz.de/10009514082
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Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei; Kent, Aubrey - In: Sport management review 15 (2012) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
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Special issue: Marketing and sponsorship in sport leagues
Barros, Carlos Pestana (contributor) - 2011
Persistent link: https://www.econbiz.de/10009232512
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New sport teams and the development of brand community
Grant, Nigel; Heere, Bob; Dickson, Geoff - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
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Special issue: Managing sport businesses in a complex environment
Beech, John (contributor) - 2008
Persistent link: https://www.econbiz.de/10003733355
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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; … - In: Sport management review 19 (2016) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric; Ko, Yong Jae; Chan-Olmsted, Sylvia M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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Team sports metaphors in perspective
Keidel, Robert W. - In: Organizational dynamics : a quarterly review of … 43 (2014) 4, pp. 294-302
Persistent link: https://www.econbiz.de/10010465728