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Integrated marketing communications, strategies, and tactical operations in sports organizations

Santos, Manuel Alonso dos (ed.) - 2019

Sport atmospherics' influence on the event experience / Mauro Palmero, University of Missouri, United States, Kelly Price, East Tennessee State University, United States -- The marketing implications of up-and-coming sports and of official international sports rating systems / Raymond Stefani,...

Persistent link: https://www.econbiz.de/10011979884

Transmission of family identity and consumer response : do consumers recognize family firms?

Ibáñez, María José; Santos, Manuel Alonso dos; … - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 6-25

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Special issue: an overview of business management of innovation and intellectual property in Ibero and Latin America

Santos, Manuel Alonso dos (ed.); … - 2020

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How much do network support and managerial skills affect women's entrepreneurial success? : the overlooked role of country economic development

Welsh, Dianne H. B.; Llanos-Contreras, Orlando; Santos, … - In: Entrepreneurship and regional development : an … 33 (2021) 3/4, pp. 287-308

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Marketing strategies in family firms

Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 1-5

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Reputation and identity in family firms : current state and gaps for future research

Cuevas Lizama, Jonathan; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 6-18

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Personalized service and brand equity in family business : a dyadic investigation

Velasco Vizcaino, Franklin; Lanchimba, Cintya; Llanos … - In: Journal of small business strategy 31 (2021) 2, pp. 62-79

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Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home

Sánchez-Franco, Manuel J.; Arenas-Márquez, Francisco J.; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15

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Integrated marketing communications, strategies, and tactical operations in sports organizations

Santos, Manuel Alonso dos (ed.) - 2019

Persistent link: https://www.econbiz.de/10012393324

Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field : a bibliometric and content analysis

Calabuig Moreno, Ferran; Gonzalez-Serrano, Maria Huertas; … - In: Knowledge management research & practice : KMRP ; an … 19 (2021) 1, pp. 65-83

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