The different Pricing Drivers and related attributes shape up the pricing tactics in the retail industry. Pricing Tactics Persuasion Knowledge determines the consumer's purchase decision based on prior interaction with persuasive actions employed by the brands to close the sales. It all depends...

Pricing Tactic Persuasion Knowledge refers to consumer's awareness about the strategies and tactics that firms employ to convince them to buy a product and the motives behind the usage of such strategies. So, marketers leave no stone unturned to persuade the customers with various pricing...

Manufacturers frequently post non-binding public price recommendations, but neither the rationale for this practice nor its impact on prices is well understood. I develop a model in which recommendations signal a manufacturer's production cost to searching consumers, who then form beliefs about...

This research examines how consumers choose retailers when they are uncertain about store prices prior to shopping. Simulating everyday choice, participants made successive retailer choices where on each occasion they chose a retailer and only then learned product prices. The results of a series...

We study how the introduction of private-label brands (PLs) affects retailers' prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...