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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Hair-brained or great-hair business?
Coleman, Linda Jane; Wu, Pei-Ling; Luther, Raminder - In: Journal of Business Research 67 (2014) 6, pp. 1136-1144
to build upon the reputation that she had earned through her twenty years in the hair-care industry. She decided to move …. Deborah excels in hair cutting, color, styling, and her perceptiveness of what her clients want. She built her entire … “ding dong” at the door, and one of her clients and friend, a marketing professor at a nearby university, walked in for her …
Persistent link: https://www.econbiz.de/10011050018
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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
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The performance of entrepreneurial ventures : examining the role of marketing practices
Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587
Persistent link: https://www.econbiz.de/10010467467
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When the quest for the best pays off : how maximising entrepreneurs improve performance by creating entrepreneurial and market oriented businesses
Soltwisch, Brandon William - In: Journal of entrepreneurship 30 (2021) 2, pp. 223-248
Persistent link: https://www.econbiz.de/10012607622
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New ventures competitiveness and success : do intellectual capital, IT capabilities, entrepreneurial and market orientation really matter?
Anwar, Muhammad; Clauß, Thomas; Ullah, Rizwan - In: Journal of enterprising culture 29 (2021) 4, pp. 295-323
Persistent link: https://www.econbiz.de/10012694229
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Marketing and entrepreneurial success in emerging markets : the nexus
Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10012153298
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584