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Brand display magnitudes and young children's brand recognition

Wang, Shasha; Japutra, Arnold - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 19-27

Persistent link: https://www.econbiz.de/10012698465

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

brand image, brand identification, and their effect to brand love in the context of video game modification online … communities. Design/methodology/approach: This is quantitative research with three independent variables (Perceived Brand Image …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are …

Persistent link: https://www.econbiz.de/10014335611

A conceptual analysis of brand intimacy on social media platforms

Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478

Persistent link: https://www.econbiz.de/10011976041

The role of network embeddedness and psychological ownership in consumer responses to brand transgressions

Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143

Persistent link: https://www.econbiz.de/10012060950

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

Online brand community engagement : scale development and validation

Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985

Persistent link: https://www.econbiz.de/10010516642

Modelling the impact of activity in brand communities on loyalty

Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012199983

Sing Hosanna for the brands : the process of substituting religion with brand

Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Society and business review 12 (2017) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10011690827

Brand network communities : leveraging brand relationships within the supply-chain

Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521

Persistent link: https://www.econbiz.de/10011771415