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Rosa, Jose Antonio
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
2
Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
Saved in:
3
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
4
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
5
Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu
;
Echambadi, Raj
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
Saved in:
6
Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas
;
Maltz, Elliot
;
Viswanathan, Madhu
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
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7
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
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8
The practical domain of marketing : the notion of a "free" enterprise market economy as a guise for institutionalized marketing power
Benton, Raymond
-
2009
Persistent link: https://www.econbiz.de/10003832310
Saved in:
9
Environmental ethics : theory and implications for marketing
Benton, Raymond
- In:
Handbook on ethics and marketing
,
(pp. 238-262)
.
2015
Persistent link: https://www.econbiz.de/10011302053
Saved in:
10
Reduce, reuse, recycle ... and refuse
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10010504580
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