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81
A dynamic view of cultural influence : a review
Briley, Donnel
;
Wyer, Robert S.
;
Li, En
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
Saved in:
82
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
Saved in:
83
Decision
neuroscience
and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
84
The cognitive
neuroscience
methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
85
Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena
;
Deshpande, Gopikrishna
;
Kim, HyeJeong
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
Saved in:
86
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
87
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
88
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a
neuroscience
study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
89
Deconstructing Behavior, Choice, and Well-being : Neoclassical Choice Theory and Welfare Economics
Morey, Edward R.
-
2023
, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology,
neuroscience
…
Persistent link: https://www.econbiz.de/10014425483
Saved in:
90
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
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