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A dynamic view of cultural influence : a review
Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.; Loureiro, Yuliya Komarova; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard J.; Bechara, Antoine; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
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The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz; Singh, Uma Shankar; Nermend, Kesra - In: European research studies 22 (2019) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Gamification : a cognitive-emotional view
Mullins, Jeffrey K.; Sabherwal, Rajiv - In: Journal of business research : JBR 106 (2020), pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de; Lourenção, Marina … - In: European journal of marketing 57 (2023) 1, pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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Deconstructing Behavior, Choice, and Well-being : Neoclassical Choice Theory and Welfare Economics
Morey, Edward R. - 2023
, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology, neuroscience …
Persistent link: https://www.econbiz.de/10014425483
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424