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Knowledge as a guiding principle in the organization of international marketing departments in service firms
Stevens, Eric - In: Managing economies, trade and international business, (pp. 307-321). 2010
Persistent link: https://www.econbiz.de/10003919243
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The effects of market orientation and service innovation on service industry performance : an empirical study
Cheng, Colin C.; Krumwiede, Dennis - In: Operations management research : OMR ; advancing … 3 (2010) 3/4, pp. 161-171
Persistent link: https://www.econbiz.de/10008825569
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Werden sie zum Kundenmanagement-Innovator
Gilmozzi, Stefan; Lenz, Thomas - In: The entrepreneurship - innovation - marketing interface …, (pp. 567-575). 2007
Persistent link: https://www.econbiz.de/10003604215
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Innovative LSP services : the marketing challenge
Speh, Thomas W. - In: Managing innovation : the new competitive edge for …, (pp. 31-59). 2008
Persistent link: https://www.econbiz.de/10003670744
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Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H. - In: The service industries journal 30 (2010) 3/4, pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
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Investment and control decisions in foreign markets : evidence from service industries
Pla-Barber, Jose; Sanchez-Painado, Esther; Madhok, Anoop - In: British journal of management : BJM 21 (2010) 3, pp. 736-753
Persistent link: https://www.econbiz.de/10008651073
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Marketing strategy for technologically innovative services : the case of VoIP services in Thailand
Chansa-ngavej, Chuvej; Khongdee, Rung-A-Roon - In: Global review of business and economic research 4 (2008) 2, pp. 207-214
Persistent link: https://www.econbiz.de/10003858898
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The determinants of new service development : service characteristics, market orientation, and actualizing innovation effort
Jaw, Chyi; Lo, Jyue-yu; Lin, Yi-hsing - In: Technovation : the international journal of … 30 (2010) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10008659890
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Market orientation, service quality and organizational performance in service organizations in Malaysia
Thurasamy Ramayah; Samat, Nusrah; Lo May Chiun - In: Asia-Pacific journal of business administration 3 (2011) 1, pp. 8-27
Persistent link: https://www.econbiz.de/10009160422
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Research on the marketing strategies of energy service industry in China based on industry life cycle
Tian, Xiaoping - 2011
Persistent link: https://www.econbiz.de/10009261097