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Kansal, Purva; Bansal, John - In: The IUP journal of business strategy : IJBS 15 (2018) 4, pp. 57-74

Persistent link: https://www.econbiz.de/10011989043

Determinants of Facebook adoption as a marketing strategy among services-sector in north-western Nigeria

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Retention swirl : tool creation to understand factors effecting employee retention in entrepreneurial firms

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An exploratory factor analysis of older adults’ resistance to innovation adoption : a case study of University of Botswana

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The psychometric properties of customer relationship management framework in the local government authorities in Zimbabwe

Chiguvi, Douglas; Mahambo, Collen - In: Dutch journal of finance and management 4 (2020) 2/69, pp. 1-5

Although a lot of empirical studies have been conducted on customer-relationship-management (CRM), little research on the exploration of the psychometric properties of CRM scale items, in the Zimbabwean context has been conducted. This empirical study, based on key informant data drawn from...

Persistent link: https://www.econbiz.de/10012545395