Kang, In-Hye; Park, Taehoon - In: Journal of business ethics : JBE 180 (2022) 1, pp. 373-389
Scandals involving celebrities’ moral transgressions are common in both Western and Eastern cultures. Existing literature, however, has been primarily based on Western cultures. We examine differences between South Korea and the United States (U.S.) in consumers’ support for celebrities...