//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury fashion branding
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,731
Markenführung
17,318
Consumer behaviour
10,173
Konsumentenverhalten
10,078
Gesellschaft
9,442
Markenartikel
9,285
Brand
8,246
Markenimage
7,754
Brand image
7,651
Society
3,730
Relationship marketing
2,895
Beziehungsmarketing
2,892
Deutschland
2,874
Fashion
2,823
Mode
2,787
Luxury goods
2,639
Luxusgüter
2,630
Markenpolitik
2,235
Social Web
2,095
Social web
2,092
Germany
1,859
Theorie
1,847
Online-Marketing
1,828
Internet marketing
1,806
Theory
1,804
Marketingmanagement
1,716
Marketing management
1,701
USA
1,608
Werbewirkung
1,318
Advertising effects
1,298
United States
1,298
Marketing
1,272
Bekleidungsindustrie
1,126
Clothing industry
1,101
Werbung
1,063
Welt
1,048
World
1,039
Einzelhandel
993
Advertising
988
Retail trade
975
more ...
less ...
Online availability
All
Undetermined
10,912
Free
5,107
Type of publication
All
Article
21,807
Book / Working Paper
16,072
Journal
403
Other
13
Type of publication (narrower categories)
All
Article in journal
14,708
Aufsatz in Zeitschrift
14,708
Aufsatz im Buch
3,947
Book section
3,947
Graue Literatur
1,810
Non-commercial literature
1,810
Hochschulschrift
1,405
Collection of articles of several authors
1,271
Sammelwerk
1,271
Working Paper
1,175
Aufsatzsammlung
1,138
Arbeitspapier
1,084
Thesis
860
Case study
579
Fallstudie
579
Konferenzschrift
576
research-article
531
Dissertation u.a. Prüfungsschriften
311
Bibliografie enthalten
224
Bibliography included
224
Conference proceedings
220
Conference paper
166
Konferenzbeitrag
166
Reprint
158
Lehrbuch
133
Amtsdruckschrift
121
Government document
121
Festschrift
118
Ratgeber
115
Bibliographie
110
Guidebook
105
Textbook
100
conceptual-paper
100
review
98
Article
85
review-article
85
Collection of articles written by one author
72
Sammlung
72
Statistik
65
Handbook
64
more ...
less ...
Language
All
English
26,609
German
7,680
Undetermined
3,169
French
337
Spanish
163
Russian
161
Italian
104
Polish
72
Portuguese
28
Swedish
25
Lithuanian
21
Dutch
18
Hungarian
17
Danish
14
Serbian
12
Turkish
12
Norwegian
11
Romanian
9
Czech
8
Bulgarian
6
Croatian
6
Finnish
5
Japanese
5
Slovak
5
Ukrainian
5
Indonesian
4
Estonian
3
Kazakh
3
Slovenian
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Armenian
1
Latvian
1
Mongolian
1
Multiple languages
1
Thai
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
141
Burmann, Christoph
135
Baumgarth, Carsten
95
Huber, Frank
77
Melewar, T. C.
77
Meffert, Heribert
76
Keller, Kevin Lane
68
Bruhn, Manfred
67
Wiedmann, Klaus-Peter
62
Ko, Eunju
60
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Choi, Tsan-Ming
53
Phau, Ian
53
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
46
Tomczak, Torsten
46
Bauer, Hans H.
45
Fournier, Susan
40
Merrilees, Bill
40
Bang, Nguyen
39
Christodoulides, George
39
Kapferer, Jean-Noël
38
Schmidt, Holger J.
38
Ind, Nicholas
36
Romaniuk, Jenni
35
Foroudi, Pantea
34
Iglesias, Oriol
34
Uggla, Henrik
34
Herrmann, Andreas
33
Strebinger, Andreas
33
Valette-Florence, Pierre
32
Veloutsou, Cleopatra
32
Han, Heesup
31
Kernstock, Joachim
31
Völckner, Franziska
31
Gupta, Suraksha
30
Langner, Tobias
30
MacInnis, Deborah J.
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
145
National Bureau of Economic Research
65
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
44
eSocialSciences
36
Université Paris-Dauphine (Paris IX)
32
Gesellschaft zur Erforschung des Markenwesens
28
OECD
26
Institute of European Studies, UC Berkeley
25
Verlag Dr. Kovač
24
Princeton University Press
18
Haufe-Lexware GmbH & Co. KG
15
Europäischer Wirtschafts- und Sozialausschuss
14
Information Resources Management Association
13
Markenverband
13
Books on Demand GmbH <Norderstedt>
12
Europäische Kommission
12
Campus Verlag
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Friedrich-Ebert-Stiftung
10
Gesellschaft für Ökologische Kommunikation mbH
9
Nomos Verlagsgesellschaft
9
Springer International Publishing
9
Université Paris-Dauphine
9
Verlag Franz Vahlen
9
Edward Elgar Publishing
8
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
8
Springer Gabler <Firma>
8
Weltbank
8
IGI Global
7
International Institute of Social and Economic Sciences
7
NetLibrary, Inc
7
World Bank
7
De Gruyter Oldenbourg
6
Deutsche Gesellschaft für Soziologie
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
HAL
6
HEC Paris (École des Hautes Études Commerciales)
6
Hanns-Martin-Schleyer-Stiftung
6
more ...
less ...
Published in...
All
Journal of business research : JBR
777
The journal of brand management : an international journal
632
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
382
Journal of fashion marketing and management
261
Psychology & marketing
167
European journal of marketing : EJM
146
International journal of hospitality management
144
Springer eBook Collection
137
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
Asia Pacific journal of marketing and logistics
124
Journal of Fashion Marketing and Management: An International Journal
124
Marketing intelligence & planning
122
Journal of strategic marketing
118
Journal of marketing
117
Journal of marketing research : JMR
115
Industrial marketing management : the international journal for industrial and high-tech firms
114
Journal of marketing communications
114
Journal of advertising research
112
Strategic Direction
112
Journal of marketing management : MM
111
The IUP journal of brand management : IJBRM
96
International journal of consumer studies
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
The Trademark reporter
85
International marketing review
84
Research
84
Journal of promotion management : innovations in planning and applied research
82
Marketing letters : a journal of research in marketing
82
Tourism management : research, policies, practice
81
International journal of advertising : the review of marketing communications
80
Journal of global fashion marketing : JGfM
80
Cogent business & management
79
International journal of internet marketing and advertising : IJIMA
78
Journal of retailing
77
more ...
less ...
Source
All
ECONIS (ZBW)
32,483
USB Cologne (EcoSocSci)
3,552
Other ZBW resources
988
RePEc
888
EconStor
249
BASE
81
OLC EcoSci
22
USB Cologne (business full texts)
21
ArchiDok
11
more ...
less ...
Showing
1
-
10
of
38,295
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Challenging the hierarchical categorization of luxury
fashion
brands
Turunen, Linda Lisa Maria
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
Saved in:
4
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
5
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
6
A funky-formal
fashion
collection : struggling for a creative concept in HUGO BOSS
Vangkilde, Kasper Tang
- In:
Journal of business anthropology
10
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012616716
Saved in:
7
A focused supply chain strategy for luxury
fashion
management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
8
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury
brand
's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
9
Fashion
and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
10
Brand
equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->