Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services; second, examines the survey results; third, discusses the consequences of these results relative...

Presents an empirical study of the ethical standards of marketing management practices evaluated by practising managers. Considers two important dimensions of this: cross‐cultural and inter‐management level perspectives. Concludes that it is advisable to first, try to avoid least desirable...

Products liability is having a substantial impact upon manufacturing industry. Marketing management is not immune and it is likely that products liability will lead to a major revision in product strategies.Starting from first principles, the monograph leads the reader through liability...

Introduces the special edition of EJM Vol. 14 No. 7, 1980, which is involved with use and potential use of multivariate techniques as an aid to marketing decision making. States that marketing practitioners seem less ready to join in the revolution and embrace the power of new techniques. Posits...

Discusses a new tool for quantitative marketing research‐ conjoint measurement, although developed for psychometric research this technique has numerous possibilities outside this area. Emphasises marketing planning involves the integration of often conflicting goals and a balance must be...

Discusses automatic interaction detection (AID) developed by two Americans, Sonquist and Morgan in the 1960s, which was similar to the 'Belson Sort' which was a technique not followed through by UK researchers, thereby allowing US researchers to exploit it. Examines two examples of the use of...

Reports on a study investigating the ways in which companies organise their sales forces and research. Outlines one particular area of interest — the potential use to be made of information provided by the representatives to sales managers. Discusses differences between selling and marketing...

Looks at 103 marketing managers' survey responses regarding self‐perception of their characteristics and what they would like to see in the people they work for and in their subordinates. Presents the findings, discussing them under banner headlines. Shows that, overall, marketing men had a...

In answer to the previous article, pp. 248–58, questions whether characteristics attributed to marketing managers and to aid in their selection and placement are relevant to what they actually do or are typical of what is expected of people who work in marketing management. Suggests that the...

Discusses the need to market nursing as a career with regard to the present unsatisfactory nature of the current mix of trained/untrained nurses, length of service and relative costs, and wastage being high. Examines the relevance of basic marketing concepts for nursing, stating above all, the...