Zahid Iqbal, Muhammad; Alam Malik, Shahab; Khan, Rashid … - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 1, pp. 71-96
Purpose – This paper aims to offer a schema for carrying out a comprehensive training needs assessment (TNA) of medical representatives. The schema answers commonly posed questions, the journalistic six. Design/methodology/approach – A sample of 292 medical representatives (trainees) and 60...