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Learning, forgetting, and sales
Villas-Boas, Sofia; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 54 (2008) 11, pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
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Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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Sales promotion strategies and belief in luck
Prendergast, Gerard P.; Thompson, Edmund R. - In: Psychology & marketing 25 (2008) 11, pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - In: European retail research 23 (2009) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
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The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon; Henard, David H.; Freling, Tracy H. - 2009
Persistent link: https://www.econbiz.de/10003836357
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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
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Determinants of shoppers' checkout behaviour at supermarkets
Miranda, Mario J. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10003798090
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Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
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What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne; Green Thornton, Corliss - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 31-44
Persistent link: https://www.econbiz.de/10003810645