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Persistent link: https://www.econbiz.de/10014304474

eWOM and the importance of capturing consumer attention within social media

Daugherty, Terry; Hoffman, Ernest - In: Word of mouth and social media, (pp. 81-101). 2014

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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study

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The antecedents and consequences of brand experience and purchase intention

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The comparative performance of online referral channels in e-commerce

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Attribution modelling in digital advertising for e-commerce

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