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. Additionally, we seek to compare attributes that compose quality dimensions for hybrid and digital e-services. The study was based … hybrid e-services lie within the distribution of e-service attributes between quality dimensions. Ease of use and perceived … usefulness are the most essential attributes that have a direct influence on customer satisfaction. The findings show the …
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E-commerce has embraced the digital transformation and innovated with e-service touchpoints to improve customers’ experiences. Now some traditional, less-digitalized brick and mortar (BaM) retailers are starting to counteract the increasing competition by adopting digital touchpoints. However,...
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