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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.; Reinartz, Werner J.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Consumer informational privacy : current knowledge and research directions
Beke, Frank T.; Eggers, Felix; Verhoef, Peter C. - 2018
Persistent link: https://www.econbiz.de/10011910786
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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Special issue on marketing perspectives on digital business models
Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012134251
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Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
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The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of business research : JBR 78 (2017), pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W. - In: Customer engagement marketing, (pp. 141-169). 2018
Persistent link: https://www.econbiz.de/10011739848