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The role of consumer confidenc...
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Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
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16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
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13
E-commerce
12
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12
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12
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12
Online-Handel
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Marketing
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Direktmarketing
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English
209
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94
German
20
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1
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Verhoef, Peter C.
228
Verhoef, Peter
32
Wiesel, Thorsten
30
Franses, Philip Hans
24
Sloot, Laurens M.
23
Donkers, Bas
22
Bijmolt, Tammo H. A.
14
De Vries, Louis
14
Doorn, Jenny van
14
Lemon, Katherine N.
13
Skiera, Bernd
13
Dorotic, Matilda
11
Langerak, Fred
11
Leeflang, Peter
11
Gensler, Sonja
10
Neslin, Scott A.
9
Prins, Remco
9
Bijmolt, Tammo H.A.
7
Fok, Dennis
7
Krafft, Manfred
7
Leeflang, Peter S.H.
7
Hoekstra, Janny C.
6
Konuş, Umut
6
Stremersch, Stefan
6
Wieringa, Jaap E.
6
Ou, Yi-Chun
5
Risselada, Hans
5
Torres, Anna
5
Antonides, Gerrit
4
Beckers, Sander F. M.
4
Bolton, Ruth N.
4
Bügel, Marnix S.
4
Haan, Evert de
4
Hoekstra, Janita Cornelia
4
Kannan, P. K.
4
Lobschat, Lara
4
Neslin, Scott
4
Pauwels, Koen
4
Peters, Kay
4
Sloot, Laurens
4
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
Erasmus Research Institute of Management
9
Department of Economics and Business, Universitat Pompeu Fabra
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Faculty of Economics, University of Cambridge
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Netherlands
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
MSI reports : working paper series
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Marketing Letters
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ERIM Report Series Reference
3
European Journal of Marketing
3
Foundations and trends in marketing : FTMKT
3
GfK marketing intelligence review
3
GfK marketing intelligence review : Marketingforschung für die Praxis
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Marketing Science
3
Rotterdam Institute for Business Economic Studies
3
Decision support systems : DSS ; the international journal
2
European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Handbook of research on customer equity in marketing
2
International journal of management reviews : IJMR
2
Journal of interactive marketing
2
Long range planning : LRP ; international journal of strategic management
2
M & O : tijdschr. voor organisatiekunde en sociaal beleid
2
Marketing : journal of research and management
2
Quantitative Marketing and Economics
2
Retailing in the 21st century : current and future trends
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Business Economics Working Papers
1
Business strategy review
1
Cambridge Working Papers in Economics
1
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ECONIS (ZBW)
204
OLC EcoSci
63
RePEc
40
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
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Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
12
De Rotterdamse kiezer in 1994
Sloot, Laurens M.
;
Verhoef, Peter C.
-
1994
Persistent link: https://www.econbiz.de/10000898076
Saved in:
13
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
Saved in:
14
Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
-
1997
Persistent link: https://www.econbiz.de/10000959627
Saved in:
15
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
16
Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C.
- In:
Tijdschrift voor economie en management
49
(
2004
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
Saved in:
17
The short- and long-term impact of an assortment reduction on category sales ; Report No. 06-106
Sloot, Laurens M.
;
Fok, Dennis
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10003340389
Saved in:
18
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
19
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
20
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
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