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Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
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The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, … - 1999
Persistent link: https://www.econbiz.de/10001432446
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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.; Hoekstra, Janita Cornelia - 1998
Persistent link: https://www.econbiz.de/10000990712
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The effectiveness of direct response radio commercials
Verhoef, Peter C.; Hoekstra, Janita Cornelia; Aalst, … - 1998
Persistent link: https://www.econbiz.de/10000990719
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The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
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Predicting customer lifetime value in multi-service industries
Donkers, Bas (contributor); Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051