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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan; Dikmen, Asli - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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Effects of companies' responses to consumer criticism in social media
Xia, Lan - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
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To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10009746615